Wednesday, 8 September 2010

The superstore dilemma

We've come up with a possible gauge for deciding whether an object is sufficiently 'ordinary' to interest us. If you hold the broken thing in your hand and ask yourself, "Should I buy a new one for £7 (or £70) at ASDA or find someone who can fix this?"--then the object makes the cut. Clocks but not cars. Clothes but (probably) not computers. Toys but not tractors.

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